See the agents, set the terms: new visibility and control for personal agents
AI Summary
Cloudflare is introducing new analytics and granular access policies for personal agents acting as intermediaries between humans and websites. The updates feature a new Personal Assistants category in Bot Analysis, detailed traffic widgets, and expanded AI Crawler and Agent access policies that allow site owners to choose between allowing, blocking, or blocking agents on ad-supported pages.
Key Takeaways
- Security Analytics now includes Personal Assistants as a category in the Bot Analysis chart.
- New access policies allow site owners to Allow, Block, or Block on pages with ads for specific personal agents.
- Account Abuse Protection integrates agent visibility to help fraud teams track which agent represents a user.
Why it matters
As automated personal agents increasingly interact with websites on behalf of users, site owners need granular visibility and control to distinguish helpful traffic from security risks without accidentally blocking customers.
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